U.S. HISPANIC

Luis Caballero from Cox Communications: As diversity grows in the US, multicultural becomes the norm

Maribel Ramos-Weiner | 8 de mayo de 2015

In the panel, “Audiences that you cannot ignore”, Luis Caballero, executive director Marketing and Hispanic Strategy at Cox Communications said that for the company, access is the key to understand the audience. “We try to follow what that consumer does with the access we...

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