U.S. HISPANIC Versión en español
Mar Martínez-Raposo Announces Retirement; Orestes Aja Takes Over Leadership of Atresmedia Internacional
23 de enero de 2026
Aja Gurría, with more than 15 years of experience in the audiovisual industry, has been a key figure in the growth of the direct-to-consumer model and in integrating the atresplayer platform with some twenty international partners
The executive spent three decades at the helm of Atresmedia Internacional. Aja Gurría, who until now has been responsible for Digital & Streaming, will aim to ensure continuity of the division’s strategy, with particular emphasis on consolidating pay TV channels and expanding atresplayer.
Martínez-Raposo joined Atresmedia even before the launch of Antena 3’s broadcasts, Spain’s first private TV channel, where she began her career in the News division as a journalist. In 1996, she led the launch and management of the international channel, followed by the creation of two other nationwide DTT channels: Neox and Nova. She later spearheaded the launches of the international channels Atreseries (2015) and Atrescine (2018).
During a transition period, the executive will remain linked to the Group: “It has been a great honor to be part of Atresmedia and to have had the opportunity to launch important projects. It has been a lifetime career. In recent years we have been preparing the succession, so everything will unfold in the best possible way. I am also proud to have trained outstanding professionals who will carry on the work,” Martínez-Raposo said.
Aja Gurría, with more than 15 years of experience in the audiovisual industry, has been a key figure in the growth of the direct-to-consumer model and in integrating the atresplayer platform with some twenty international partners such as Claro Video, Amazon Channels, Roku, and YouTube TV, as well as with major operators across Latin America and the U.S. His profile combines strategic vision, commercial management, and cross-functional team coordination, with a focus on sustainable growth and support for Spanish-language audiovisual content.
“I take on this new challenge with great enthusiasm and deep gratitude to Mar Martínez-Raposo and Javier Nuche for their trust. It is an honor to take over from such a solid and well-built phase and to continue a project that is key to Atresmedia’s international positioning. My priority will be to continue defending a strong traditional business and to strengthen it, with Antena 3 as the leading Spanish-language brand present on the main pay TV operators, while at the same time driving atresplayer as the strategic engine of growth for Atresmedia Internacional,” Aja said.
Javier Nuche, CEO of Atresmedia Diversification, to whom Atresmedia Internacional reports, thanked Martínez-Raposo for her dedication and recognized Orestes Aja as a natural successor: “Mar is a true pioneer of pay TV in the Spanish-speaking market, and her career has been filled with successes, taking Atresmedia’s international channels to heights that once seemed impossible. Her long and fruitful work has been extraordinary, and I can only be deeply grateful for her leadership and dedication. It has been a pleasure working with her. And Orestes is the natural successor to Mar, with whom he has worked closely over the past ten years, during which he has played a fundamental role. His product vision, D2C and B2B experience, commercial skills, and deep knowledge of new distribution models make him the ideal profile for the role.”
