Media must invite audience to stay home

“The most useful thing we can do as a communications media is invite our audience to stay home,” expressed Guillermo Sierra, general director of Television and Digital Services at HITN.

HITN, in the context of the coronavirus situation, has four important initiatives: the campaign Yo Me Quedo en Casa (I´m Staying Home), that will have spots, graphs, and promos with the channel´s talents on TV and on social networks; the launch of five daily, one-minute newscasts (from 7 to 11pm) co-produced with Health Channel from PBS South Florida (in English and in Spanish) regarding Covid-19; the website Vida y Salud, with information and videos relevant to the disease and the orientation service, that has health chats with doctors that can be accessed through the website Vida y Salud just in Latin America, for the time being.

“We want to support with programming and contents that maintain families connected and distracted,” mentioned Sierra, who added that the entire personnel of the Miami office is working remotely.