U.S. HISPANIC
NATPE announces NATPE Virtual Miami 2021
Maribel Ramos-Weiner| 29 de octubre de 2020
JP Bommel de Natpe
The National Association of Television Program Executives (NATPE) announced the creation of three new events and completely virtual NATPE Miami.
Due to circumstances and restrictions surrounding the ongoing pandemic, NATPE Miami will be held entirely online.
The NATPE calendar of events for the first part of 2021 is as follows:
NATPE Virtual Miami – January 19-22 (Marketplace 19-29), 2021 – The first and largest virtual marketplace + conference of the year will start on Tuesday through Friday with each day featuring a full schedule of sessions focused on content business drivers. Key themes for each day will cover Revenue (Investment, Advertising, & Subscription), Audience (Research, Marketing & Promotion), Content (Acquisition & Distribution Sales), and Production (New content). Additional topics will include Station Groups, Web Series, Global, Latin Summit, and the renowned industry awards shows. The exhibition will be open from Tuesday, January 19th through Friday, 29th. More details to be announced in the coming months.
NATPE Segregation, Segmentation & Storytelling (NEW) – February 16, 2021 – A spotlight on the business of BlackTV.
NATPE Sports (NEW) – March 23, 2021 – This 2-hour event will focus on the changes and adjustments to the production of live sports content for TV and video, and the growing struggle to attract new sponsors and fans and retain traditional television audiences and advertisers.
NATPE News (NEW) – April 7, 2021 – This one-day event will explore the paradigm of “Fake News,” “disinformation,” and “bots” disrupting the traditional news cycle.
“True to our mission to provide connections, business intelligence, and new opportunities, NATPE is facing head-on the new reality by launching NATPE Virtual Miami, the first and largest content event of the year. This is a people’s business and until we can get together in-person, and we will, our plans are to continue to pivot and produce a compelling and engaging virtual series of events to serve our members and the expanded content community,” said JP Bommel, president, and CEO of NATPE.
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