Numatec Becomes Exclusive Commercial Partner for UnoTV and Claro Sports in the United States

Numatec, an international holding company specializing in technology, media, and marketing, announced an agreement with AMX Contenido (América Móvil Contenido) to become the exclusive commercial representative of UnoTV and Claro Sports in the United States, bringing two digital properties to the US Hispanic advertising market.

The agreement will give advertisers and agencies in the United States direct access to both brands’ digital platforms, audiences, and integration opportunities through Numatec.

Through this agreement, UnoTV, Mexico’s digital-native news site, expands its presence into the US Hispanic market, creating new opportunities for brands through its content.

Meanwhile, Claro Sports, which specializes in sports coverage and content, enters the US Hispanic market with an offering that combines sports coverage, Spanish-language content, and a presence across its website and social media platforms. This creates new opportunities for brands looking to connect with audiences through sports.

Sandro Silva, director of Operación Digital & TV of AMCO

Numatec’s strategy will be supported by the local presence and expertise of Varro Media and PrismaIQ, companies within its portfolio that together bring sales capabilities in the United States.

“This agreement represents an opportunity to connect two highly relevant content properties with an established and influential Hispanic audience in the United States. By combining UnoTV and Claro Sports’ content with our presence and expertise in the market, we can create new opportunities for brands and expand access to relevant content for this audience,” said Victorio Lorandi, co-founder of Numatec.

Sandro Silva, Director of Digital and TV Operations at AMCO, added: “Expanding UnoTV and Claro Sports into the US market represents a natural evolution of our content properties. Having Numatec as our exclusive partner allows us to bring these audiences and content to new brands and advertisers, leveraging its market knowledge and reach in the United States.”

With this agreement, Numatec continues to expand its media ecosystem and commercial solutions, connecting publishers, platforms, content, and advertisers with audiences across Latin America and the United States.