U.S. HISPANIC Versión en español
Spanglish Movies: We’re attending CES 2025 for the first time to showcase our media and advertising technology
Maribel Ramos-Weiner| 18 de diciembre de 2024
Gustavo Aparicio de Spanglish Movies
For the first time, Spanglish Movies will attend CES by the Consumer Technology Association (CTA), taking place in Las Vegas from January 7 to 10, 2025.
Gustavo Aparicio, CEO of Spanglish Movies, emphasizes their strong commitment to media technology:
“We are increasingly involved in media and content technology, and CES is particularly focused on technology. While we continue participating in other content markets like Natpe, Content Americas, AFM, CinemaCon, and Cannes, we are now making a significant move into technology—bridging advertising with publishing. We’re investing in developing a unique technology that allows us to better monetize content for creators. The only way to do this is by offering advertisers and brands technology that increases ROI for campaigns connected to audiovisual content for the Hispanic market. We aim to be a media and advertising technology bridge so creators can better monetize their content, which improves quality, audience engagement, and brand value,” Aparicio told PRODU.
He highlighted that this approach is based on their Connected TV (CTV) inventory:
“It’s a curation platform enabling publishers to filter and refine who views their content, and advertisers to target specific audiences across devices. This platform helps our publishing and content-creating partners extend beyond their publishing environments, while advertisers can target individuals or specific demographics,” he added.
Spanglish Movies will host a cocktail reception at CES on Wednesday, January 8, at 8pm in Suite 1AA of the Aria Resort & Casino. They will showcase their advancements alongside Aparicio’s Adtech team. (For more information: corporate@spanglishmovies.com).
“The technology offered by Spanglish Movies was developed in-house, tailored specifically for the Hispanic market and its content, to maximize ROI for brands and ad agencies while scaling content creators’ opportunities,” Aparicio emphasized.
CONTEXT
According to Aparicio, the Hispanic market is a powerful demographic, comprising 20% of U.S. consumers, with a projected purchasing power exceeding US$2.5 trillion by 2025.
Spanglish Movies play a pivotal role in “unlocking the Hispanic CTV market,” leveraging its distinctive competitive advantages:
-Legacy in theatrical distribution: “As a leader in Spanish-language film distribution since 2014, Spanglish Movies has built strong relationships with over 200 prominent filmmakers and content creators, providing unmatched access to premium Hispanic content and cultural expertise.”
-Early innovation in AVOD: “Partnering with Pluto TV before its acquisition by Viacom positioned Spanglish Movies at the forefront of the streaming revolution. This early adoption of the AVOD model demonstrates the company’s visionary approach and deep understanding of Hispanic audience preferences.”
-Current market leadership: “The company has harnessed its historical strengths to build a comprehensive content ecosystem,” Aparicio explained.
In content creation and distribution, the company ensures a steady flow of diverse and culturally authentic programming, currently offering over 2,000 AVOD titles and 100 linear FAST channels across its platforms.
In technological and cultural integration, Spanglish Audiences combines advanced ad tech with cultural authenticity through its SmartCuration platform: “This unique blend enables precise audience segmentation based on interests and behaviors while maintaining cultural relevance,” Aparicio added.
Through strategic growth, Spanglish Movies has expanded its reach with new streaming platforms like FLOUtv and Vision by Spanglish, tailored for first- and second-generation Hispanic audiences.
“These platforms reflect Spanglish’s evolution from a film distributor into a full-service media company catering to the modern Hispanic viewer,” Aparicio concluded.
For more information: corporate@spanglishmovies.com
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