TelevisaUnivision Bets Big on Sports at Its 2026 Upfront

At its 2026 Upfront presentation, TelevisaUnivision highlighted a major commitment to sports, including Super Bowl LXI, which will air on Univision in 2027 following an agreement with ESPN; the expansion of soccer rights bringing a new South American soccer offering to audiences across TelevisaUnivision’s platforms; and, in collaboration with Apple, the presentation of the Las Vegas Formula 1 Grand Prix on Univision on Saturday, November 21.

Terminal 5 in Manhattan hosted the Upfront event, whose slogan was “We get Hispanics,” where John Kozack, president of U.S. Advertising Sales and Marketing for the company, welcomed the large audience of agencies and advertisers in attendance.

“Our audience has become an undeniable force within mainstream culture. Hispanic consumers are essential to the growth of any business,” said Kozack.

Next, Cara Lewis, executive VP and head of U.S. Agency Sales, highlighted the power of accurate data and emphasized that when data and brands work together, meaningful connections are achieved. She cited the case of TelevisaUnivision’s Así Studios, which last year worked with more than 75 brands to create memorable campaigns.

“Brands know that if it’s not authentic, it doesn’t connect. Así Studios creates culturally relevant content and places brands at the center of the conversation, and when we surround it with layers of content creators, engagement grows,” she said.

HISPANICS ARE A US$4 TRILLION FORCE

Daniel Alegre, CEO of TelevisaUnivision, also participated in the Upfront presentation. “At TelevisaUnivision, we are proud to be the voice of Hispanics — entertaining, informing, and inspiring our audience through our content. Today, the power and influence of the Hispanic community have never been more important to the growth of this country. Hispanics are a US$4 trillion economic force, growing faster than the rest of the U.S. and shaping mainstream culture. There is no other media company more committed to and more successful at serving the Hispanic market. Hispanic content is what we do: our connections and our access are unmatched. We are woven into the fabric of our communities at every level — hyperlocal, hypernational, and hyperdigital,” said Alegre.

At the center of all this, Alegre noted, is content. “Our content is the soul of our 70-year legacy, fueling our linear platforms that deliver highly engaged audiences and outperform other networks year after year. That is why we have the fastest-growing streaming service, not only in Spanish, but in any language,” Alegre emphasized.