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TMB Study: 58% of U.S. Agencies Will Use Short-Form Pre-Roll Digital Video Ads
Manuela Walfenzao| 11 de mayo de 2017
53% dijo que posiblemente invertirá en este tipo de anuncios
According to a study made by Trusted Media Brands (TMB) on April, 58% of U.S. agencies and marketing professionals who are involved in digital or mobile advertising and who place digital video pre-roll ad campaigns will use short-form pre-roll digital video ads. The other format that will also see investment in the next six months is premium, though not as much as short-form will. 53% of respondents said they will probably invest in this area. Live stream and long formats will also be used, but in lower levels. Just 28% declared the will invest in live stream, but 27% said they wouldn’t. 45% of respondents isn’t sure about using this format. But the space is certainly growing, with big players like DirecTV, YouTube and Hulu investing in live streaming. The study also found that 28% of respondents will definitely invest in user-generated formats within the next six months.
