MERCADEO Versión en español
SocialReacher: 90% Of Brands Are Interested In Launching Employee Advocacy Programs
Manuela Walfenzao| 2 de septiembre de 2017
Los empleados tienen 10 veces más conexiones que la marca
The platform of employee advocacy SocialReacher gathered data to make an infographic about the power company employees have as brand ambassadors on social networks. According to the organization, 90% of brands say that they are currently trying to adopt an employee advocacy program or get their employees to become the ambassadors of their brands. According to SocialReacher, if you take into account that 72% of users search for their social network contacts recommendations to buy goods and services, the efficiency of using employees’ social connections to boost brand awareness and commitment is reasonably high. Additionally, employees have 10 times more connections than the brand and 92% of their followers on Twitter are new to the company. SocialReacher also highlights that consumers respond much better to brand content shared by relatives, friends and contacts on social networks than to traditional digital advertising. Another important figure that reflects the value of employee advocacy is that 79% of the companies reported more online visibility once they implemented this type of program.
