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Graduating Creative Communications Students Bust into the Industry Scene Creating Their Own ‘Class of 2020’ Agency
Liz Unamo| 23 de abril de 2020
Chicos Class Of 2020 Agency
Class of 2020, created by students at the University of Texas at Austin, is the newest platform supporting brands since stay-at-home guidelines were placed. The students, expected to graduate this year, were met with commencement ceremony cancellations and a lack of jobs and internship options due to agency cutbacks. The unpromising job market has led them to create an agency offering research, strategic planning, experiential and creative ideation, public relations and creative execution. “Now may not be the best time to be job hunting” said Isaac Watson of Class of 2020 Agency. “We figured we might as well create jobs for ourselves and see where the journey leads us. After all, we’re used to being scrappy and maximizing what’s at hand. What do we have to lose?” Instead of preparing for their commencement ceremony and taking graduation photos in their cap and gown, these students are ready to assist any organization or agency that needs additional help during this time. The founders include alumni from the Texas Creative program and fellows from the Multicultural Advertising Internship Program (MAIP) created by the American Association of Advertising Agencies (4A’s). Their past work ranges from consumer brands, B2B clients, nonprofits and entertainment. “Our agency is the result of a pandemic” said Vanessa Zielinski of Class of 2020 Agency. “We don’t want to worry about our future because we’re ready for anything. If an opportunity isn’t going to present itself, we’re going to create it.” The “For Gen-Z, by Gen-Z” agency was produced out of the highly-accomplished and top-ranking Stan Richards School of Advertising & Public Relations. Class of 2020 boasts the brightest minds in a new generation of advertisers as these digital natives are pioneers of social media. Communicating remotely is not unprecedented to Class of 2020 and their mission is to disrupt the distance.
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