U.S. HISPANIC
A+E Networks LatAm: Betting on big data
Maribel Ramos-Weiner| 28 de enero de 2020
Eddy Ruiz Natpe 20
Eddy Ruiz, president and general manager of A+E Networks Latin America, announced they were working with two companies, ones in Mexico and another in Argentina, in order to be able to homogenize the audiences they have on their different platforms.
“The database handled in each platform is different. With algorithms, we are ensuring that the data is the correct one. We are in the development process and hope to have advanced a great deal by the middle of the year,” comments Ruiz.
“At the end of the day, what we are seeking is to be able to approach the client and/or agency and show them in real-time the potential of clients who can partner with their different brands. To have a robust platform of who sees them, when they see them, how they see them, even if he bought the product or not,” he adds.
Finally, he said that in 2020 they will be celebrating the 20th anniversary of History, recalling what all this time has been for the channel, thanking their partners, and making a tribute to the channel in general.
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