PRODU + Horowitz Thought Leadership: Federico Garza

Our next feature in the ongoing series powered by Horowitz Research x PRODU spotlights the perspectives of Federico Garza, Senior Vice President of Research Strategy and Insights at NBCUniversal Telemundo Enterprises. Garza brings an insightful point of view on how Latinx audiences are shaping the future of TV and why FAST (Free Ad-Supported Streaming TV) is becoming a crucial platform for cultural connection.

At Horowitz Research, our mission is to deliver deep insights into how diverse audiences engage with media content and technology. For example, Nearly half (47%) of Latinx TV content viewers watch live content on FAST platforms, over-indexing compared to the total market (40%), according to our study FOCUS Latinx Volume 2: Viewing Behaviors 2025.

Latinx Viewers Are Leading The Fast Future — And We’re Building For Them
By Federico Garza, SVP – Research Strategy and Insights, NBCUniversal Telemundo Enterprises

Latinx audiences are once again out in front—shaping the future of how, where, and why we watch. Horowitz Research shows that nearly half (47%) of Latinx TV viewers are already watching live content on FAST platforms, well ahead of the total market (40%). Dig deeper, and the insight becomes even more powerful: Spanish-dominant viewers are the most engaged of all, with 57% watching live content on FAST—outpacing bilingual (44%) and English-oriented (43%) Latinx audiences.

At Telemundo, we’re not just observing this shift—we’re building for it. With the launch of Noticias Telemundo Ahora, we’re delivering breaking news and trusted journalism to Spanish-speaking audiences on their terms. And with the upcoming Telemundo Deportes FAST channel expanding into sports, along with a handful of other channels offering a variety of entertainment content, we’re meeting viewers across all their passions. FAST isn’t just an experiment for us—it’s a long-term, multiplatform commitment to cultural connection, access, and relevance.

About Federico Garza
Federico Garza is Senior Vice President of Research Strategy and Insights at NBCUniversal Telemundo Enterprises, where he leads research, insights, and analytics to inform programming, marketing, and digital strategies across the portfolio. A consumer-insights professional with over 20 years of experience, Garza previously held senior roles at iHeartMedia and Bain & Company, where he advised multinational companies on growth strategies. He holds a degree in Computer Systems Engineering from Monterrey Institute of Technology and an MBA from the Tuck School of Business at Dartmouth.