U.S. HISPANIC
Estrella TV grows distribution by taking over MundoMax markets in Fresno and Ft. Myers
Maribel Ramos-Weiner| 10 de noviembre de 2016
Lenard Liberman, CEO, LBI Media, Inc., parent company to the Estrella TV Network
LBI Media, Inc. announced today that it has expanded the carriage of its Estrella TV Network by replacing two former MundoMax affiliates.
As Estrella TV gains traction and expands its audience reach nationwide, evidenced by its recent carriage deal with AT&T’s DIRECTV, the Spanish language network is now expanding its presence with a full power primary affiliate in former MundoMax market, Fresno-Visalia, CA on KGMC, channel 43.1, owned by Cocola Broadcasting. In addition, Estrella expanded its reach in the Ft. Myers-Naples, FL DMA with Sun Broadcasting on WXCW, channel 46.2.
LBI Media will also add a new Estrella TV affiliate in the Santa Barbara-San Luis Obispo-Santa Maria, CA DMA by way of the Cocola digital broadcast station, KWSM, channel 32.1, which serves Santa Maria, San Luis Obispo and various other Central Coastal communities.
“Having Estrella TV broadcast on these stations, which were formerly airing MundoMax, is a clear indication of our network’s growth, market influence, importance in Hispanic media and the continued demand for our original, and dynamic programming. Estrella TV is Spanish language television made in the US by Latinos and for Latinos, and this is something we are very proud of,” stated Lenard Liberman, CEO, LBI Media, Inc., parent company to the Estrella TV Network.
“We are pleased to expand our partnership with LBI Media and excited to be the new Estrella TV network affiliate in these markets,” stated Gary Cocola, founder, Chairman and CEO of Cocola Broadcasting Companies, LLC.
Diario de Hoy
Noticias relacionadas (19)
4 de noviembre de 2016
Estrella TV’s Premios de la Radio 2016 beats all TV networks in LA regardless of language
23 de septiembre de 2016
Estrella TV launches game show Tumba Burros and the late nigh El Show de Franco Escamilla
16 de septiembre de 2016
Estrella TV experienced a 20% growth in ratings in prime time among Adults 18-34 during this summer
25 de julio de 2014
15 de julio de 2014
22 de abril de 2014
Estrella TV: This would be another record year for the Spanish-language market
7 de junio de 2013
Winter Horton of Liberman Broadcasting: Estrella TV is growing year to year
19 de marzo de 2013
Liberman Broadcasting designates Jim Baral SVP, Integrated Sales West Coast
20 de julio de 2010
Liberman´s Estrella TV Enters Oklahoma through Affiliate Deal
