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Ad Council, CDC launch The Power of Us
Liz Unamo| 9 de diciembre de 2020
The Power of Us
The Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) are launching a national campaign called The Power of Us to support Black Americans, who have been disproportionately impacted by the COVID-19 pandemic. The new campaign is designed to inspire Black Americans to continue to make a difference to help stop the spread of COVID-19.Created by Complex Collective, Complex Networks’ primary audience insight research engine, the integrated platform highlights how Black Americans have been impacted by COVID-19. Black men and women are 2.6X more likely to contract the virus; 4.7X more likely to be hospitalized; and 2.1X more likely to die from COVID-19. Additionally, Black men and women in America are dying from COVID-related symptoms at an alarming rate. The Black community lost over 45,000 lives since the pandemic was declared in mid-March. Black Americans make up 13% of the U.S. population, but account for nearly 22% of COVID-related deaths, meaning Black Americans are dying of COVID-19 at almost double the national rate.1″Evidence shows African Americans are at greater risk of getting sick, becoming seriously ill, and dying from COVID-19,” said Leandris Liburd, PhD, MPH, MA, Director of the Office of Minority Health and Health Equity at CDC. “In response, CDC is committed to addressing the health disparities and inequities associated with the impact to these populations by partnering with trusted organizations to educate and empower everyone to make informed decisions on how they can protect themselves and their loved ones who face severe outcomes from COVID-19.”
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