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alma Appoints Ana Bermudez as Managing Director
Liz Unamo| 27 de marzo de 2023
Ana Bermudez de Alma
alma announced it has appointed Ana Bermudez as its SVP, managing director. With over 20 years of experience, Ana is returning to the Miami-based agency after serving as head of brand management at 72andSunny, having previously worked at alma as a group business director from 2013 to 2015. Previously, Ana also worked as VP, managing director at The Community. She has experience working with brands including Verizon, Zoom, Smirnoff, McDonald’s, Comcast and Trojan, among others. Ana joins alma as the agency achieved its 13th consecutive year of growth in 2022 along with record-breaking results in creativity and effectiveness. Most recently, the agency was named the #1 most effective office at the U.S. Effie Awards and has been among the top awarded agencies in global creativity rankings by Cannes Lions, One Show, The Drum and AdForum, including being named the #5 most awarded agency in the world. As alma’s SVP, managing director, Ana will ensure the agency continues on its trajectory of growth through new business and its evolving creative work. Her responsibilities will include overseeing the agency’s brand, leading new business, expanding the agency’s capabilities and overseeing special projects. Her expertise will also support the agency as it continues guiding brands in bridging the gap between campaigns that reach multicultural and general markets in the U.S.“I’m so thrilled to be returning to alma during a time where agencies are increasingly being challenged by brands to have more effective and inclusive marketing. Alma has proven it can deliver universal work that speaks to all audiences and markets, and I’m looking forward to strengthening their expertise,” said Ana. “For a very long time, the industry has overlooked multicultural agencies to produce groundbreaking and universal work. America is undeniably multicultural, and the industry still has some catching up to do. If a brand’s future success requires multiculturalism, agencies like alma that have a track record of delivering modern culture multicultural work need to be part of the conversation.”As the lines between multicultural and general markets become increasingly blurred, Ana’s experience in both segments will be a key asset to alma as they guide brands into a new era of marketing.“We believe that in modern culture, the traditional multicultural and general market segments are more fluid than ever, which is why Ana’s experience managing brands across the cultural spectrum will be important for alma’s evolution” said co-president and CEO Isaac Mizrahi. “We’re excited Ana is back— it’s a sign of alma’s strong culture and potential for years to come.”
