MERCADEO Versión en español
AT&T and Dieste showcase Hispanics’ passion for futbol and Internet connection speed
Liz Unamo| 18 de noviembre de 2022
Campaña AT&T
AT&T presents its most recent work within the framework of the World Cup with its spot Frío. Dieste developed the creativity and Pickle Music the musical production.The campaign highlights the importance of soccer for Hispanic families and how AT&T Fiber helps them connect with that emotion.“We are bringing to life how AT&T Fiber powers everyone in the family, no matter how they connect to all things World Cup. With one of the world’s biggest sporting events and the holiday season aligning for the first time you’ll need an internet connection that can handle a lot of hosting!,” AT&T spokesperson said PRODU.AT&T has had a long history of connecting with Hispanic audiences, so it understands the importance of providing an internet experience that meets their ever-growing needs. “Hispanics lead the way in technology adoption and have more devices connected in their homes than non-Hispanic consumers. On average Hispanic’s have 7 devices connected in the home at any given time. This means Hispanic families have a greater need for faster internet speeds that suit the lives and aspirations of each individual family member.”Humor has been a constant in AT&T’s Hispanic-focused campaigns. “Hispanics are known to find humor in everyday life – the word humor in Spanish is the same word as “mood”. And that’s how we approach it, we focus on portraying everyday moods and moments that connect with our Hispanic audiences in relatable and meaningful ways”.
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