MERCADEO Versión en español
Bernardo Meza of Dr Pepper Snapple: We try to identify the marketing challenge and address it with a Hispanic insight
13 de noviembre de 2015
Meza: Obtener talento de calidad es muy importante sobre todo cuando quieres llegar al mercado
Bernardo Meza, Marketing Director for Hispanic Brand Dr Pepper Snapple, said to PRODU that the common denominator for positioning in the Hispanic market is having a culturally relevant insight for the consumer. “What is important is to make sure that were focusing on the essence essence of the brand with a culturally relevant message” Meza said. “We try to identify the marketing challenge and address it with a Hispanic insight. Always building brand.” It’s crucial for companies to rely on the best agencies. “It’s very important to gain talent from quality; especially when you want to break that barrier of many sponsors and firms trying to take over the market. Thats why its important to count with the best people and the best message, to engage culturally with your target consumer” he pointed out. Meza after attending to the 17th annual ANA Multicultural Marketing & Diversity Conference- said that it was gratifying listening to the work of his colleagues, in order to absorb those learnings and be able to do a better job. He assured that his company is on track due to the brand engagement level of consumers. “Im happy to hear many classics. The importance and relevance of digital, and on the other hand we also have an important digital media investment” he said.
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