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Eric Tourtel From Teads: We Reached More Than 90% Of The Digital Population In Most Countries
Manuela Walfenzao| 19 de septiembre de 2017
Tourtel: Comscore y MOAT proporcionan a nuestros clientes transparencia
According to Eric Torutel, Senior VP at Teads Latin America, advertisers need to be informed and very practical to face the rapid tech growth that is happening in the advertising industry. “If you are going to use digital media to distribute your ads, its better for you to use a tech team to work on them. Many times there is a total disconnection: on one hand, creative teams work to do pretty things and on the other, tech teams, which suffer trying to make those pretty things work. If they work together and from the beginning, you obviously save time and money” he expressed. Teads is currently boosting its campaign clean advertising, that tries to build a cleaner environment without fraud, with visible impressions and non-intrusive formats. Also, with less tracking or, in any case, more efficient tracking to avoid reducing pages speed, mainly on mobile. “We put ourselves in user’s position, because at the end of the day, the person we want to impact in a good way is the user. If you don’t bother people they love you more. Many times we see brands that spend a lot of money for people to love them, and instead of achieving this, they are spending a fortune for people to hate their brands, because they are sick of pre-rolls, pop-ups and interstitials, that are intrusive and annoying” he added.Teads was recognized in 2017 by ComScore as the number one video Marketplace in the world and in Latin America. “This gives us a very strong position, because we reach more than 90% of the digital population in most countries and our profits in the second quarter of this year have exceeded the entire 2015 fiscal year.”
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