Facebook offers advertisers to take one step ahead of likes

In times when “likes” seem to have lost value, Facebook´s latest update has given brands the hope back that their contents have greater scope: The tech giant announced the incorporation of a function that allows users to mark friends and company pages like most important, so that their posts appear first on your news wall.This function represents an additional level of personalization, together with the algorythm launched a few months ago, in which contents coming from friends with whom there is more interaction were automatically chosen to appear first, threatening with dooming to invisibility many pages on the social network, regardless of how many likes they had.This new feature of the company offers advertisers the possibility of paying to appear among users´ options and for users to be able to choose them among their interest groups so that they can constantly see their updates.