Sensis Partners with LA City Attorney’s Office to Curb Teen Vaping

Sensis has joined the city of LA in its fight to end teen vaping. The LA City attorney, Mike Feuer’s office has hired Sensis to develop a fully integrated anti-vaping ad campaign, which will include cinema, out-of-home, digital, and events. The campaign will target middle-class high school sophomores in an LA, with a special focus on LGBTQ teens. “Vaping by kids is a skyrocketing national health issue” said Los Angeles City Attorney Mike Feuer. “Make no mistake: Vaping is dangerous for kids. And no kid should be lured into vaping by a company that elevates profit over public health.” This is Sensis’s second campaign aimed at curbing tobacco use. Our award-winning “Smokeless Doesn’t Mean Harmless” campaign for the FDA Center for Tobacco Products was successful in decreasing the use of dip, snuff and chewing tobacco among young, rural males.