MERCADEO Versión en español
Teads Reports Significant Growth in Programmatic Revenue
Liz Unamo| 13 de diciembre de 2016
Todd Tran, director global de Mobile y Programmatic de Teads
Teads – the inventor of outstream video- announced a programmatic revenue increase 200% between Q1 and Q3 of 2016. According to the company, for Q3 of 2016, private marketplace deals made up 76% their programmatic transactions, which are the preferred way of transacting for the industry’s most premium publishers. “Teads is the clear leader in programmatic outstream, as reflected by our recent growth numbers, and we are happy to meet the demand for premium video inventory that can be transacted programmatically at scale” said Todd Tran, Global Managing Director of Mobile and Programmatic.Teads has helped change the perception of the programmatic market as being driven mostly by remnant inventory and has proved that premium, outstream video is possible to scale on programmatic. Buyers can access the company’s programmatic inventory through most of the major DSPs including Google DBM, The Trade Desk, MediaMath, Bidswitch, TubeMogul, Videology, Turn, AppNexus and AOL (Adap.tv). The company also excels across key programmatic KPIs, namely in the areas of viewability and fraud. Its high viewability drives the cost per viewable view down generating the highest value for programmatic video campaigns. Additionally, Teads has a 1% rate of fraud, compared with the industry average of 9.3% for programmatic video.
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