Walmart And Lopez Negrete Communications Celebrate Latin Gastronomy In Their New Spot

The Hispanic agency, Lopez Negrete Communications, published their last commercial for Walmart, as part of the campaign: Enciende La Cocina. In a colorful and cheerful spot, they present the foods in Walmart that allow making Latin recipes from different countries and thus make a feast of flavor. In the video we see a group of friends from different nationalities all gathered in a kitchen, preparing the typical dishes of their countries of origin. Rice with beans, meat empanadas, bife de chorizo, molcajete sauce, chimichurri, tacos and more. The goal is to express that at Walmart you can find the fresh ingredients and assortment that you are looking to enjoy a feast of flavor. The kitchen feast is accompanied by an adaptation of the renown song La Gozadera from Gente de Zona. This song has become one of the hymns of Hispanic parties since it highlights the virtues of Latin American nations.