Rafael Amaya returns with El Señor de los Cielos' 10th season
Telemundo unveiled its 2026–2027 Upfront programming slate, highlighted by more than 180 hours of original scripted series produced by Telemundo Studios, including the return of Rafael Amaya in season 10 of El Señor de los Cielos and Kate del Castillo in season 4 of La Reina del Sur.
In addition, Telemundo will offer more than 70% live programming across entertainment, news, and sports, anchored by the 2026 FIFA World Cup.
“We are entering one of the most important moments in our company’s history, driven by the FIFA World Cup and a content portfolio that reflects the full scale and influence of the Latino audience,” said Luis Fernández, Chairman of NBCUniversal Telemundo Enterprises.

Luis Fernández, Chairman of NBCUniversal Telemundo Enterprises
Fernández added that the company is not only delivering content and attracting viewers, “we are building fandoms, creating cultural moments, and connecting audiences across every platform. From live sports and breaking news to premium entertainment and new storytelling formats, our strategy is focused on driving growth, deepening engagement, and delivering unmatched value for our audiences and partners.”

Kate del Castillo
During its integrated Upfront presentation at Radio City Music Hall alongside NBCUniversal in New York, Telemundo will once again spotlight the scale and influence of the Latino audience in the U.S. through premium programming built around its strongest scripted franchises and new original content.
As part of NBCUniversal’s One Platform, Telemundo’s content ecosystem extends beyond linear TV to Peacock, the Telemundo app, FAST channels, and social media, connecting with audiences across every screen.
This unified approach allows brands to harness the full power of Latino audience engagement, offering precision marketing, smart targeting, and results-driven measurement across multiple platforms, transforming cultural relevance into real business impact.
“For more than two decades, Telemundo has been a true competitive advantage for NBCUniversal, reaching one of the fastest-growing audiences in the United States and shaping culture in real time,” said Mark Marshall, Chairman, Global Advertising and Partnerships at NBCUniversal.
Marshall added that at the Upfront, that competitive advantage “is defined by the breadth of its programming and the power of live content. From breaking news and major sporting events like the 2026 FIFA World Cup to high-impact entertainment and fan-favorite franchises, Telemundo delivers culturally resonant moments at scale, creating meaningful opportunities for brands to connect with audiences in ways that drive engagement and impactful results.”

Mark Marshall, Chairman, Global Advertising and Partnerships at NBCUniversal
As the exclusive Spanish-language home of FIFA World Cup 2026, Telemundo will deliver all 104 matches live across Telemundo, Peacock, Universo, and digital platforms—alongside more than 700 hours of original live World Cup programming—bringing fans closer than ever to the action. With unprecedented scale, reach and multiplatform distribution, the tournament represents a turning point for “fútbol,” Latino audiences and brands looking to connect with one of the most influential and fastest-growing segments in the U.S.
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martes, 30 de junio de 2026 |
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