MERCADEO Versión en español
Isaac Mizrahi of CMC: The Power Of Segmentation And Expertise Are Key
Manuela Walfenzao| 6 de junio de 2018
Isaac Mizrahi CMC
The 2018 CMC Conference wrapped up on Wednesday, June 6, in Los Angeles, with Isaac Mizrahi, Chairman of the organization and Co-President and COO of ALMA, thanking all the sponsors, collaborators, speakers and guests. This was the first edition of the conference since AHAA became the Culture Marketing Council, or CMC. “We managed to put together a large team that helped us organize the conference, and from the start we said this wasn’t going to be another conference just like the other ones. The quality of the content and the words of our multicultural leaders have been amazing” he said. “As a small organization, we created the chance to share the kind of content everyone was hoping for. Our wide-ranging question-and-answer sessions took off from there. We also had more diversity, since in this edition, 45 percent of the speakers were women, plus we had many types of companies and market leaders on hand.”He said that with the new name there are still people who do not recognize the organization, but the topic of the conference perfectly proved the importance of the name change, “I’m very happy that the content was good, because we are here to communicate our vision of the market, for which we believe the power of segmentation and expertise are key,” Mizrahi added. “There was good participation, but I think it could be better, I would like to see more industry leaders next year. I invite everyone to join the CMC.”
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