U.S. HISPANIC
Former L.A. Mayor Antonio Villaraigosa to advise Spanish-language broadcaster Estrella TV
Maribel Ramos-Weiner | 10 de enero de 2014
Lenard Liberman, CEO of Estrella TV
Former Los Angeles Mayor Antonio Villaraigosa has joined Estrella TV as a senior advisor to help the 4-year-old television network better compete with more established Spanish-language broadcasters, according to LA Times.The report indicates the network is banking on Villaraigosa to give it greater visibility and pull in additional advertising dollars to better compete with established giants, including Univision Communications and NBCUniversal’s Telemundo.
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