Azteca America announces three new key executives hires in research and sales

Azteca America announced today that three new executives will join the network’s lineup in key research and sales positions. The new hires include Kathryn García Castro as VP National Digital Sales, Chad Roscher as vice president of Research, and Rich St. Angelo as Mid-West vice president of Network and National Spot Sales. García is an accomplished executive with a broad and dynamic career in sales and marketing of multimedia assets, including display and location mobile, online, national print, and radio in the Hispanic market. She was a director of sales for Ubermedia, where she brought in new business from key accounts and handled accounts such as CBS, Fox and CW Broadcasting. Roscher was the senior director of Research & Operations for Telemundo Station Group. In this role, Roscher managed corporate level local research initiatives for the station group, including support to sales, finance, local news and the Telemundo Network. St. Angelo is a proven sales executive with general market and Hispanic market media experience. He joins Azteca from WLS, the ABC O&O in Chicago, where he has been an account executive since 2010.