MERCADEO Versión en español
Leo Burnett Launches “The Core” As Integrated Data and Analytics Offering
Liz Unamo| 24 de abril de 2017
La unidad será dirigida por John Lowell
Leo Burnett North America’s CEO, Andrew Swinand announced the launch of The Core, an integrated data and analytics offering that will serve as an insight engine to drive competitive advantage for clients.The new unit will bring together Leo Burnett’s existing research and CRM specialties with the proprietary Ardent search technology that the agency acquired when Swinand was appointed to the CEO role in January.”We live in a world where people are telling us what they want through their behavior” said Swinand. “We can harness this data and infuse it into our creative communications to make them more personalized, more engaging and more effective. The Core will take the best of digital insight, the best of CRM and the best of human understanding, and link it all together as one powerful offering.”The Core will be led by Chief Intelligence Officer, John Lowell, who joins Leo Burnett from Uptake, a Chicago-based predictive analytics firm that was recently named the fastest U.S. startup to reach a $2 billion valuation. Lowell served as VP of Product Strategy at Uptake, and previously held data and analytics leadership roles at Flite and Starcom. Before joining Uptake, Lowell helped to build and launch the Ardent search technology.
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