Sarah Siciliano of We Fly Coach: We are a broad range production company interested in getting deeper in the multicultural market

The multicultural market is one of the major focuses for production house We Fly Coach. PRODU talked to its Partner and Global Director, Sarah Siciliano about their efforts to raise brand awareness in that market. “We are a very broad range production company interested in getting deeper into the multicultural market. We work the global market and have offices in ten different markets with 35 directors we represent globally. What we really bring to the table that is different from other production houses is our resources. We have a full post-production house as well, so we can do everything that can help brands save money on production” she explained. She said at the 17th annual ANA Multicultural Marketing & Diversity Conference that they represent Hispanic directors across all different genres: documentaries, comedy, among others, and they are very strong in the table top genre. “We have one awesome female director out of Brazil named Gabi Brites. She is one of our most popular directors, and as a woman also –a minority in the directing world-, is awesome to represent her and get her to more exposure.”