Teads launches the first 360º outstream video ad format

Teads unveiled on Monday 25 its latest video ad format: inRead 360. The company is revolutionizing the advertising interactive and immersive services offering a 360º ad viewing outstream experience, similar to a Virtual Reality environment. Advertisers will be able to transport their consumers into the center of an immersive advertising experience. Using this service enables publishers to better captivate readers and enhance their premium content. Teads’ inRead 360 puts the user in complete control as they interact with the ad creative from different angles either by moving their mobile device or clicking and dragging the ad on a desktop. “inRead 360 cements our position as the leading programmatic video platform for cross-screen outstream advertising. This is the latest example of Teads driving innovation in the space and demonstrates our underlying belief that the industry must maintain an engaging user experience at all times” Bertrand Quesada, CEO of Teads, said. “It offers brands an unparalleled opportunity for creativity and we see it as a gateway to virtual reality.” This format can now be bought both direct and programmatically across all screens. It includes viewable by design, the format launches when in view on the screen, and pauses when less than 50% visible. The service is currently available at The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, among others.