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ROARING IN CANNES LIONS– República And Segura Viudas Cava Give Ingenious And Tech Captions To Pictures On Networks
Manuela Walfenzao| 1 de junio de 2017
La campaña salió al aire en febrero de 2017
República will compete in Cannes Lions with several pieces. Captioned by Cava for Segura Viudas Cava is one of them and will be participating in several subcategories of the Creative Data Lions category. The campaign was launched on February 2017 and was created around the insight that people like to post pictures on social networks, but many suffer when they have to write captions. So they created the first caption-writing service in the world. Users only have to send their pictures and in real time it will create a personalized text to accompany and enrich the image they are going to post on networks. With the hashtag #CaptionedByCava you can see all the pieces they made.The activation was live for 32 hours and obtained 1,212,526 million impressions, reached 1,087,342 unique people and produced 132,317 engagements.Jorge Plasencia, CEO; Luis Casamayor, President; Milton Lebron, CCO; Michael de Jesus and Ashley Fox, Associate Creative Directors, and Andrea Lebron, Accounts Director, are the members of the team behind the campaign.
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