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Eddy Ruiz of A+E Networks LatAm: Total Audience Plus measures ad campaign audiences in real time
Maribel Ramos-Weiner| 27 de octubre de 2021
Eddy Ruiz de A+E Networks Latin America
A+E Networks Latin America has launched Total Audience Plus (TA+), an innovative instrument created exclusively for advertisers and ad agencies, and which allows the real-time measurement of audiences watching all the advertising campaigns appearing within the ecosystem A+E Networks – A&E, History, Lifetime and History 2 – and so quantify their impact and viewership. TA+ is a smart, smooth, precise solution validated by the National Autonomous University of Mexico (UNAM). This device, developed by A+E Networks, took more than two years of research and calibration to perfect. TA+ is the first media device on the market that extrapolates, standardizes, homogenizes and deduplicates audiences of the different platforms, then issues the results automatically by means of a transparent digital report. “Following our mantra of adaptation, transformation and innovation, today, together with UNAM and in collaboration with Aleph Consulting & Data Science, we present you with Total Audience Plus. This unique, exclusive, innovative, verified, efficient and completely transparent instrument offers in real time the measurements of the live-TV and digital audiences that make up our ecosystem. No other company exists in our industry nor on the Latin American market that offers advertisers and agencies a solution of this magnitude. Our greatest pride has been the highly positive response of our advertising colleagues and clients,” said Eddy Ruiz, president and general manager of A+E Networks Latin America.
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