U.S. HISPANIC
Estrella TV experienced a 20% growth in ratings in prime time among Adults 18-34 during this summer
Maribel Ramos-Weiner| 16 de septiembre de 2016
According to Nielsen, Estrella TV saw a ratings increase not only among A18-34, but also experienced a 31% improvement among Men 18-34 as well
Estrella TV experienced a 20% growth in ratings in prime time among millennials (Adults 18-34) during the summer of 2016, as compared to the same period in 2015.
According to Nielsen, Estrella TV saw a ratings increase not only among Adults 18-34, but also experienced a 31% improvement among Men 18-34 as well. During this same prime time period, Telemundo dropped -12% and -18%, Univision -16% and -16% and UniMás -8% and -25% respectively, in both 18-34 demographic groups from 2015 to 2016. In the all-important demographic of 18-49 Estrella TV is the only major network that experienced ratings increases.
Estrella TV has differentiated itself from the two other leading Spanish language television networks by producing fast-paced and alternative programming that U.S. Hispanics have increasingly embraced. Shows such as Tengo Talento Mucho Talento, Rica Famosa Latina, Noches Con Platanito, iTestigo and Alarma TV, have proven to be ratings successes for the network, and continue to attract young viewers nationwide.
The Network’s new slate of Fall programming continues this innovative programming strategy with the launch of the family game show, TumbaBurros on September 26th and a new variety show by stand-up and internet comedy sensation, Franco Escamilla. These new programs exemplify the original approach to programming pioneered by Estrella TV as it caters to the tastes of U.S. based Hispanics and is not tethered to foreign originated telenovela programming that is aired by its peers.
“The fact that the traditional telenovela format has been in steady decline for the past several years is no surprise to us. At Estrella TV, we have always produced programming that speaks to U.S. Hispanic audiences. We pride ourselves in creating original Spanish language content in the U.S. that is relevant, entertaining and that caters to Hispanics living in this country, not a foreign territory,” stated Lenard Liberman, CEO, LBI Media, Inc., the parent company of Estrella TV.
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