Nicolás Alcalá From Future Lighthouse: VR Is The Most Powerful Technology Ever Created To Connect With Users

The CEO of Future Lighthouse, Nicolás Alcalá, shared during Hispanicize 2017 their plans in virtual reality (VR) production for agencies, brands, and original content. “Virtual reality is the most powerful technology ever created to connect with users and tell stories. Therefore, if as a brand what you want is to connect with your audience, there is no better way to do it. I think that as technology, it is hot and everyone wants to try it. If you create campaigns with visibility in different media, it is extremely effective” explained Alcalá.Alcalá’s advice for brands interested in this world is that they trust the teams making VR. “Since many don’t know, they try to get too involved and what you should do is create interesting creative synergy between people that already have expertise in this and, above all, brands must feel encouraged to invest, dive in, do powerful things, because it has been proven that when it is done well and carefully, the impact is tremendous.”Recently, the biggest VR campaign in history was launched for Beefeater. The strategy consisted in implementing a piece in virtual reality and they created 100 complementary pieces for social networks. The VR piece was watched by 20 thousand people, but the other pieces have 20 Million views. “In the end what you are creating is a very particular universe of people wanting to experiment with, in which the VR piece is the premium content.”