MERCADEO Versión en español
Manny González From Moet Hennessy: We Practice Total Market Maintaining Emotional Connection With Hispanics
Manuela Walfenzao| 18 de abril de 2017
González: Tenemos un gran legado trabajando con las comunidades de culturas diversas
Manny González, Senior Director of Multicultural Programs at Moet Hennessy USA, highlighted that the total market they have implemented aims at maintaining an emotional connection with the Hispanic sector. In an exclusive interview, he reaffirmed their commitment to the Latin community.“We have heard a great deal about total market, which we practice to some extent, but we also want to make sure we are connecting in unique ways. We don’t want to lose opportunities in the Latino market that are truly special, such as Hispanicize or the Hispanic Federation Annual Gala in New York or the NALIP (National Association of Latino Independent Producers) National Conference in Los Angeles” he explained.He pointed out that his brand has a competitive advantage when speaking to Hispanics. “We Latinos strive to be better, to constantly improve our lives, and we like to partner with prestigious brands, brands that have status, and that is what offers Hennesy, an advantage.” González was proud to say that Moet Hennesy was not persuaded by the past presidential election in November, although this situation truly put many companies to the test. “Luckily for Moet Hennesy, we have a great legacy and a long path working with communities from diverse cultures, whether Afro-American, Asian-American or Latinos, so we are not deviating from our path. Moreover, we are inspired to continue doing what we have done for several decades.”
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